NAMED AFTER A WOMAN. BUILT BY ONE.
Veroni Swim began as a tribute - to my grandmother, Veroni, whose elegance needed no introduction. I named this brand after her because she carried something I wanted to hold onto - an ease, a magnetism, the quiet certainty of a woman who knew exactly where she was meant to be.
I grew up between Greece and the sea. I came to New York and built something from that distance - from the memory of Mediterranean summers, the light on the water, the way certain places stay with you long after you've left them.
Every collection I make starts the same way. With paint. I paint the prints myself - oil on canvas - before a single piece is cut. The colors come from the artwork first. The silhouette follows. It is the only way I know how to design.
Veroni pieces are made in small batches with people who treat craft as something worth protecting. When something sells out, it doesn't come back. Every collection is finite by choice - because some things are worth doing slowly, and doing once.
This is swimwear that begins as art and ends as something you reach for every summer.
Designed in New York. Dreamed in the Aegean.
- Iro
Our Commitment
We create with intention - because a piece worth wearing is a piece worth keeping.
Where possible we work with regenerated and lower-impact fabrics, including ECONYL® - a regenerated nylon made from recovered ocean waste, given a second life. We choose materials that perform beautifully and age honestly - holding their shape through sun, salt, and every season that follows.
We won't claim perfection. What we will claim is that every decision - from fabric to finish - is made with care. Progress, not performance.
Prints
Every placement print begins as an original painting. I paint by hand using oil paint before the print is mapped onto each silhouette by my production team in Bali. The placement is individual. No two pieces fall exactly the same way.
Each numbered print ships with its piece - a postcard of the original artwork, so you know you have something that won't exist again.
Fabrication Process
WASTE RESCUE
Discarded fishing nets, fabric scraps, and post-consumer waste are collected through ECONYL®’s reclamation programs. These materials are sourced through global clean-up initiatives that help remove plastic waste from our oceans and landfills.
PREPARATION & REGENERATION
The collected waste is sent to specialized treatment centers where it is cleaned and broken down to its purest form. Through an advanced purification process, the nylon is fully regenerated back to its original quality.
TRANSFORMATION
The raw ECONYL® fibers are then processed into high-performance yarns, which can be regenerated endlessly without losing their integrity. These premium-quality fibers are sent to Italy to be woven into luxurious, sustainable swimwear fabrics.
